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Thursday, September 19 • 2:15pm - 3:05pm
Navigating the Line Between Data Privacy and Community Engagement

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Explore the balance between engaging patrons online and data privacy. Options for digital marketing platforms are growing. Minnesota data privacy statutes and library principles protect patron library data. How do you navigate the need to tell the library story and stay within the bounds of data security? What do you look for in a vendor's privacy policy? This session will help you learn about some of the tools available for targeted marketing. We will also explore points to consider before launching a new digital marketing tool.

avatar for Karen Pundsack

Karen Pundsack

Executive Director, Great River Regional Library
Karen Pundsack is Executive Director at Great River Regional Library, a six-county consolidated regional public library system headquartered in St. Cloud. She has worked in Minnesota public libraries for over 20 years and in library administration for 11 years. She is a St. Cloud... Read More →

Paul Swanson

Paul is the Director of Technology at Minitex, a multi-type library consortia in Minneapolis. He has worked in library technology for over twenty years with experience including interlibrary loan technology, standards development, and ebook encryption and delivery.

Thursday September 19, 2019 2:15pm - 3:05pm CDT
Winona 1